한국맥널티(주)
 

Company Bringing Happiness

Company Thinking Health

Introduction of CI      
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Symbolic Motif

Mystics think of horn with double symbols. A horn which looks stabbing something symbolizes active and masculine world, but its shape which looks embracing things also symbolizes feminine world. A horn used as an instrument for music such as pipe or trumpet symbolizes the mental calling to appeal for participation in saint war. On the contrary, it is accepted as a attribute of the god of agriculture to symbolize abundance.
Symbolic words of horn are internal meanings such as dream, power, myth, longing for the unknown, health, beauty and etc. And you can feel proportion, rhythm and space sense from the soft and the elegant curve of horn. The horn of Mcnulty is a symbol of softness and beauty with uprightness, which covers coffee of five-sense aesthetics and pharmaceutical business for health and abundance.

Corporate identity

CI (Corporate Identity) of Korea Mcnulty Co., Ltd. is a combination of English logo and icon type symbol of Mcnulty. Logo type design expresses young and sophisticated sense with reliability of Mcnulty with long history as a specialized company. In addition, the symbol on the upper right is an own symbol (icon) of Mcnulty with a long history which shapes a horn (Capella) as a symbol of abundance, happiness and health.

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Color & Slogan

Brand color of Mcnulty coffee is ‘Deep & Light Brown’ to symbolize relaxation, happiness and abundance of coffee.
Corporate slogan of Mcnulty is ‘Believe your taste’ which is a management philosophy of Mcnulty including the pride as honest and safe premium food and confidence of quality.